Busy week in the technology market. Apple, Google, Huawei and Samsung have been some of the main protagonists with the launches and presentations of their new products, with tablets and mobile devices being the ones that have received almost all the attention.
Apple decided to call the press and fans last Tuesday to announce its news in the tablet market. Its most powerful iPads are renewed and prepared for the arrival of generative artificial intelligence, which the company is expected to announce on May 10 at its annual developers conference. Apple presented the new 11- and 13-inch iPad Pro equipped with the M4 chip, a powerful processor that allows the new tablet to have a dual-panel OLED screen in a very thin body. “Thanks to a new CPU, a next-generation GPU based on the architecture introduced with the M3 chip and the most powerful Neural Engine, the new iPad Pro is an extraordinarily capable device for artificial intelligence,” they say from Apple. Apple’s Pro tablet sells from 1,199 euros.
The apple firm also announced its new iPad Air, which for the first time arrives in two sizes, 11 and 13 inches, starting at 699 euros, a new Apple Pencil Pro and the new magic Keyboard case, all on sale starting March 15. May.
That same day, Google shared the spotlight with Apple by presenting its Pixel Tablet in Spain and announcing the sale of the Pixel 8a, the cheap phone from its Pixel family (549 euros) that integrates all the generative artificial intelligence functions that its older brothers have. . Regarding the tablet, Google seeks to be a device that does not stay stored in a drawer, which is why it accompanies its tablet with a charging base that turns it into a powerful speaker, in addition to functioning as a digital frame or control panel for the connected home. It sells for 499 euros or 599 with the charging base.
Samsung has also shown off its product this week, in this case in its television segment. The Korean company is also betting on AI in its new TVs to improve the image and sound of its equipment, especially in its highest range, the new NeoQLED 8K that also go on sale next May 15 from 3,999 euros.
Huawei, despite the American veto that keeps it with little weight in the mobile market, continues to launch 10 products, such as its new Huawei Pura 70 Ultra. This terminal bets everything on the photography section, offering one of the best mobile cameras today. It sells from 999 euros.
The Chinese company also announced this week its new Huawei Watch Fit 3, starting at 159 euros and very focused on its use to monitor health, and the Watch 4 Pro space Edition watch, the firm’s top of the range for 649 euros.