A tree planted for each car sold. Fca bank, the digital of the Group in turin, in the occasion of the launch of a new family of hybrid cars, Fiat, has given life to the original initiative called “Tree board”.
Thanks to the new partnership signed with the Italian company, Treedom, the only platform in the world that allows to plant a tree in the distance and follow his story online, it will take form the forest Fca Bank with thousands of trees of the customers of the hybrid car that will contribute to the reduction of CO2 emissions to support a mobility more environmentally friendly.
To report that the foundation of Treedom, which took place in 2010 in Florence, have been planted over 900,000 trees in Africa, Asia, Latin America and Italy, and each tree has a page online, is geo-located and photographed, and can be kept or given away to virtually any third party.
Back to the protection of the environment, in the face of each contract finalized by the bank for a hybrid car, the customer will receive a special code to activate online on the platform treedom.net to adopt a tree in the forest, thus beginning to provide its contribution to the reduction of CO2.
the sustainability of The initiative provides that the tree chosen to be planted by local farmers in various areas of the world, particularly in Africa and Latin America, who will take care and will benefit from its fruits.
The customer can know exactly where is your tree, give it a name and follow the story through updates that will be sent along with images, and news.
Thanks to this project, will be triggered a virtuous circle, with benefits not only environmental but also economic and social, to support the development of local populations involved in the initiative.
Through the program Be-Hybrid by Fca Bank customers have access to a range of financial products dedicated to the hybrid cars of the Fca, as the new Fiat 500 and Panda (for sale both from 10.900 euro), accompanied, as tradition, by funding formulas simple and flexible.
For example, Be-Hybrid allows you to choose the solution that allows, after three years, deciding on whether to replace the car you bought with a new one, or continue to drive the car to former or return it.
The solution of Fca Bank then allows you to match insurance services, offered in collaboration with the best provider in the market, such as the new third-party liability insurance at fixed premium offered by Genertel.
Finally to emphasize this new proposal, the “Tree board” is present, on the occasion of the popular Festival of Sanremo Italian song accompanied by a copy of the new Fiat 500. (m.r.)
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