The Samba Digital agency has been selected by the Professional Football League to ensure, at least until 2025, its strategy around international social networks in English-speaking, Spanish-speaking, Portuguese-speaking, Indian and African territories. Founded in 2018 in the United States, the company supports more than a hundred rights holders in the sports and eGaming industry in their internationalization strategy, such as large French, English, Italian clubs, Germans and Americans but also other players in the world of sport: the Orlando Magic in the NBA, the Kansas City Chiefs in the NFL, the Ryder Cup, Formula 1, Roland-Garros, the US Open, World Rugby, FIBA …
“We are very happy and proud to have been chosen by the Professional Football League to continue and amplify our action alongside them in the international development of Ligue 1 Uber Eats. In a context of intensified globalization of football, we are convinced of the enormous development potential of the French Championship. We share with the LFP a common vision, which is to position Ligue 1 Uber Eats as a major player in global sport, notably through an ambitious, creative and engaging social media strategy for fans around the world. We are impatient to start this new cycle alongside the League teams,” commented Jean-Philippe Dubois, the France director of Samba Digital.
