Lidl moves to sell in Finland, only Fair trade bananas early in the year 2019 period. Fotolia
Lidl sell in Finland in the future, only Fair trade bananas. Banana is Finland’s best-selling fruit, and lidl’s decision to double the Fair-trade banana sales in the whole of Finland.
until now, the sale had been Rainforest Alliance -certified bananas are replaced with Fair trade bananas gradually during January and February in all Finnish stores. In the future Lidl stores offers two types of bananas, Fair trade bananas and Fair-trade organic bananas.
Bananas sold in Finland, approximately 114 million pounds a year. In 2017 it almost 12 million pounds was Fair trade bananas.
– we Want to make sustainability mainstream. Banana is the finns ‘ favorite fruit, so its change of fair is a big effect. Decision, we are the largest Fair trade bananas from the seller in Finland, told the commercial director of the department Thomas Heinrichs release.
Fair trade guarantees the farmer a decent compensation
Fair trade means banana cultivation in, inter alia, a proper and regular compensation to the farmer, workers ‘ rights and welfare, as well as strict environmental regulations that protect the natural environment.
– Lidl alignment is significant. A chain store has a great power to influence consumer choices and this line of the effects appear directly on the number of peruvians, from ecuador and the colombian community of life, whereas Fair trade association’s executive director Janne Sivonen .
Fair trade district in a farmer cooperatives to get banaaneistaan always a minimum guaranteed price that covers the costs of sustainable production and bring security to the world market price fluctuations. In south America farmers to pay better compensation to give better opportunities to workers rights and the environment sustainable production realisation.
the Lidl in Finland, sold by the bananas come Basis, Ecuador and Colombia. Also Lidl Finland, a sister company in Sweden and Denmark, will move in 2019 during Fair trade bananas.
