Could not have chosen a better time for the debut in the new Bmw 1 Series in the role of “camera” for the realization of a music video.

In the days when the whole of Italy sings with the Sanremo song festival (this year with a real “boom” of plays), the music is the absolute protagonist in all of Italy.
Bmw 1 Series
For two days, the third generation of the sport utility compact premium of the company was thus transformed into the machine from the socket on the set set up in a location in milan, to provide you with an original instrument that gave rise to the filming of the new movie musical.

Thanks to the rear camera which is fitted on the vehicle, and in combination with a further series of cameras attached to the bodywork via the media available as accessories from Bmw, the new 1 Series has offered the pair of filmmakers and the protagonists of the initiative, a point of view which is definitely unusual for the realization of the video.

The compact suv proved to be completely at ease in the urban context in which it was filmed the movie for the merit of the performance dynamics that characterize it and has permission to shoot all the scenes required for the construction of the visual story.

The five specimens of Series 1, rose on the set have also done the contour to the scene of some of the scenes, and have provided, through their headlights, the light needed to illuminate the set, set at night in various iconic neighborhoods of the city of milan.

lastly, that the third generation of the 1 Series, a model of significant importance for the european market and the Italian one in particular, was launched on the market last fall and has already achieved a remarkable success, also thanks to the optimization of some features, such as, for example, the significant increase of the internal space than the previous version. (m.r.)

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