In a long Facebook Post has explained the head of the company, Mark Zuckerberg , such as the platform in the next few years to develop. Three key points he addresses in there: For one, users ‘ privacy should be respected more strongly to this purpose, Facebook so-called end-to-end encryption, so the encryption of a user terminal to the next, also in the Messenger and probably also on Instagram. Whatsapp encrypts messages already. On the other, this is not entirely new, the three news services, Facebook Messenger, Whatsapp and Instagram messages are linked to your directly close to each other. Thirdly, Facebook wants to give users more control over how long messages and Posts will remain on the platforms.
Mark Zuckerberg’s Post from Wednesday.
The sounds first of all, after a paradigm shift – Zuckerberg signaled to the Horror of 2018: We understand, we change. But what exactly are the announcements for Facebook users, and how they are read?
end-to-end-encryption should long been the Standard salute
there’s No question that A consistent encryption of messages that users send to each other, is always, and will be an improvement. You may not understand this but as a technically avant-garde step; Whatsapp uses End-to-End Encryption already for 2015 (first on Android, since 2016 is also on iOS devices). Other services, such as Signal encryption. Seen in this way, this step is long overdue.
For Facebook have to the device, the introduction of a encryption of device two disadvantages, Zuckerberg runs in his Manifesto: on the one Hand, Facebook will refuse on the possibility to use these messages for Marketing and Targeting purposes. On the other hand, the technology could be easier to miss – the CEO leads to child exploitation, terrorism, and extortion. Facebook brings so a true sacrifice for the sake of its Users? No. Because, and Zuckerberg himself admits in an Interview, which led to the Tech magazine “Wired” with him after the publication of his statement: Facebook didn’t planned to use messages in future, in order to present its users with tailored advertising.
And the use by Criminals? It may sound a little cynical, but where Facebook is not reading this, it can steal easily from the responsibility. While Zuckerberg promises that you will strive in the future, after all the opportunities to cooperate with the authorities – what that looks like in a concrete way, remains to be seen. Elsewhere, he laments, by the way, the case of an employee who went to jail, because Facebook users could not provide data – encryption.
Facebook relies on the convenience of
the Integration of The three Messaging systems, Facebook Messenger, Whatsapp and Instagram Direct means for the user more convenience: You no longer have to remember whether or not Mr X now communicates better via Whatsapp or Facebook Messenger. Presumably, the company relies on exactly this convenience – indeed, this possibility will lead to more accounts that are linked to each other. And this could allow Facebook to create a sharper profile of its users and therefore advertising better and more targeted exploit. Or to simply increase the time spent on the platform. Strategically, it certainly makes sense to unify the development of Messenger and Whatsapp, and to merge the Teams even.
And the third Central point of his announcement. Mark Zuckerberg is not only the Well-being of users in mind: of Course it is welcome that you may in the future decide even more what content you want to be as long available Only: The you can for the part now. Obviously this is the most the Stories on Facebook, Instagram and Whatsapp (hot Status), which disappear after 24 hours. But also Facebook Posts you can delete at any time; in the Messenger, you can send already messages are only a certain length of time visible. In addition, there is little apparent reason why Facebook should have an interest in old messages and Posts that information, was able to pull the group from the contents will also be deleted, says Zuckerberg anyway.
Mark Zuckerberg has found at once its most consumer-friendly vein.
It must not be forgotten that the Facebook boss speaks almost exclusively from the Messaging, so only a small area of what constitutes the social network. Because the group has so many possibilities, the usage behavior of its User to keep track of in the Internet and analyze – for example, via the ubiquitous Like Buttons, or Tracking pixels, which can install the company on your own Website. Simply put: Facebook can make of Zuckerberg postulated concessions to the users, because without these data a pretty accurate picture of its users – and also by those who do not use Facebook–.
it should Also be noted that younger users are turning away already for some time been increasingly of the platform. Also, the Trend to share content rather in the “private” part of direct messages, nothing, what has forced Facebook. Zuckerberg responds only to what we do already long been all – a necessary step to keep the ship on course.
Ultimately, it remains so to sum up: Mark Zuckerberg has found at once its most consumer – friendly vein, he wants to maneuver his company, after the year of the Cambridge Analytica scandal, and the numerous unpleasant revelations and hearings to get back on track. He is sent with warm words, the signal purification, without the need to admit more debt. If it results in improvements for the users of the result, the better. But one thing you must never forget: Facebook is a profit-oriented company that is committed first and foremost to its shareholders, and only secondarily to its users. (Tages-Anzeiger.ch/Newsnet)
Created: 08.03.2019, 16:35 PM
