A thick hit of the sneakers known as a cult brand Eytys has done a collaboration with fashion giant H&M with.

the trend conscious are already familiar with the Swedish brand Eytys, which a thick-based sneakers and unisex clothes are a familiar sight in Scandinavia coolest most wear to prevent unauthorized on. Now it-a sign of surprise by combining the power of Swedish cheap fashion giant H&M with.

Eytys-based Jonathan Hirschfeld and Max Schiller and H&M’s creative director Ann-Sofie Johansson and the leading men’s clothing designer Ross Lydon.

there’s a relaxed and cool unisex collection, where you can find casual basic clothing and spectacular trend products. Materials see, for example, shiny faux leather, soft suede, raw denim and nylon. Snakeskin pattern, print, printing and trendy basic colors such as bottle green and bright yellow make the collection a sure hit with fashion aware people. There’s also a children’s clothing and accessories.

a Collection of the most anticipated products, however, are the Eytys are characterised by the thick soled shoe with as sneakers, sneakers as interested in the boots too.

– This cooperation we want to introduce H&M’s customers with the design philosophy, with a strong but effortless going design in the practicality challenge in decorative and sex does not define styles. Collection plays with the proportions, which appear clear unisex-silueteissa. Casual clothes combined with massive and architecture-like shoes. It is eytys’s idea of a ”generic” look, which shows the honesty, attitude and self-confidence, Max Schiller , the Eytys brand’s creative director said in the announcement.

– we Admire eytys’s authentic and personal style. We approached them initially with the idea of a shoe collection, but the common brain outcomes of our after we decided that the full collection – shoes, clothes and accessories – will enable the brand’s ideology of a holistic experience for the customer. In this cooperation we want to offer the whole look, which in the heart is a massive statement shoes and unisex-proportions, to tell Ross Lydon , acting H&M’s menswear head of design in the bulletin.

the collection’s price range is less than 10 euros to about 150 euros, which is significantly less than what eytys a couple of hundred euros to the price of the hit of the shoes by the way get paid.

Eytys x H&M will be on sale for 24. January 2019 H&M’s online store and Helsinki Alexanders store.

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