Companies are committed to transforming from the use of data and artificial intelligence, as a key to promoting better decision-making that allows the organization to grow.
Organizations need to make decisions that are increasingly agile and secure, innovate faster, create new sources of income and strengthen their relationship with both customers and employees and collaborators. In this process, the cloud works as an enabler, data acts as a driver and artificial intelligence becomes a differentiating element so that the company of the future becomes a reality. This was highlighted at the meeting Artificial intelligence solutions: Generating value and sustainable growth, organized by EXPANSIÓN in collaboration with Accenture.
“In the next two or three years, the companies that succeed will be those that are optimizing and creating new models based on technology to overcome existing problems,” said Fernando Lucini, global data science and machine learning lead at Accenture. Regarding the evolution of artificial intelligence, he added that “we have gone from creating experiments to generating opportunities; the next step is to reach a stage where we are only limited by our imagination and use cases.”
The conference focused on different success stories of companies that have developed new solutions in this field with the support of Accenture. One of these examples is that of Repsol, which has been developing more than 350 initiatives since 2017, with special attention to sustainability objectives. “We are convinced that data, analytics and artificial intelligence will play a key role in the energy transition, and help us understand how we can be more efficient,” said Juanjo Casado, director of data and analytics at Repsol.
In the case of Endesa and its business for companies, “we want to change the way we relate to clients, who demand more personalization and advice from us than ever,” said Miguel Campos, director of the company’s SME segment. To do this, he has created a new remote channel that already represents 15% of his sales. Campos stressed that “the project is structured around the use of data”, with predictive models to offer the best proposal in each case and anticipate possible leaks.
Transformation is also a reality in the financial sector, which is undergoing its own digitization. They know this well at BBVA, which in the last year has faced the challenge of entering the Italian market with a 100% digital offer in just 12 months. Given this situation, “relying on data intelligence has been an imperative need to meet growth and value objectives,” explained Santiago López Heredia, chief marketing officer of BBVA Italy.
On the other hand, the automotive industry has been suffering from global supply problems. Often, “increasing efficiency entails further stressing supply chains, but that would increase our vulnerability to possible disruptions: it is a vicious circle that we try to escape by creating digital tools,” said Ignacio Albiac, customer driven supply chain manager at Seat. In particular, the company has designed Control Tower, a monitoring system to control its production to the maximum.
From the perspective of the Public Administration, “our goal is to improve people’s lives and offer better services in a more attractive and competitive city,” said Fernando de Pablo, general director of the Madrid City Council’s digital office. The use of data represents a great advantage in this regard: “We can know what is happening and make decisions in real time, as well as plan for the future.”
In parallel, “one of the keys to managing and optimizing data is to have a solid data management and governance framework, which serves as the base of the pyramid,” said Julio Angulo, director of data strategy at Gestamp. Once this framework is available, Angulo stressed that a range of opportunities such as scalability and interoperability opens up.
Along the same lines, “we understand data as a lever for transforming our processes, as well as an element that will allow us to achieve high levels of excellence in the functions we carry out”, stated Jesús Calvo, head of information systems and coordinator of the Functional area of transport of Redeia (former Red Eléctrica).
The benefits of this technology can be exploited by companies from all sectors. “Our goal is to use the data to offer each customer those jewels that they may like the most,” said Carolina de la Calzada, director of digital business at Tous. However, she warned that “attracting and retaining talent is very complicated, but if we have people with different profiles, it will help us generate a data culture.”
Finally, Rodrigo Álvarez, applied intelligence Iberia lead at Accenture, emphasized that “we are committed to areas where our clients perceive opportunities to capture value, such as growth, the B2B sector, the supply chain and sustainability”.
