The iF Design Award recognizes McLaren Automotive and Bowers & Wilkins, the leading brand in the design and implementation of audio systems.
Thanks to the partnership between the two companies, sound systems developed ad hoc for the Speedtail and GT are imposed both in the category “Product-Car Audio”.
The iF Design Award is held every year by the iF International Forum Design of Hannover, the oldest independent organization of design in the world, and the two audio systems award-winning have defeated the fierce competition of 7.298 products presented from 56 Countries.
The Bowers & Wilkins Audio System for the McLaren Speedtail has won the 78 members of the jury, formed by independent experts from all over the world that the end of the year appreciated to its grids to measure integrated perfectly into the interior of the car.
A work is particularly accurate, which has seen the team of engineers at Bowers & Wilkins to work closely with colleagues in the McLaren to give life to this sound system is unique in its kind.
in Addition to the stylish design elements, the system incorporates the technology of the speakers at the cutting edge of a dome tweeter Diamond and midrange drivers Continuum.
The audio system Bowers & Wilkins present on the McLaren GT sports a new design custom grid that integrates in an optimal manner in the refined interiors of the gran turismo sport.
As for the Speedtail, the system uses the technology of speakers for the high tones in the Aramid Fiber that is applied because of its robust nature, responsiveness and quality of sound.
“We are honored to receive awards for the design of our cars, but we are particularly proud of these accolades for the design of audio systems that McLaren has meticulously developed with Bowers & Wilkins – said Rob Melville, design director of McLaren Automotive – it Is entirely appropriate that both the winning products are installed in all of our GT cars, designed not only to provide a guide compelling, but also offer exceptional comfort to the occupants and in the case of Speedtail, creating the modern equivalent of a bespoke sound that equipped the McLaren F1”. (m.r.)
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