the ROME – December-December 2019 the social platform preferred by the italians was YouTube, second Facebook while the rising star is TikTok. Explains the analysis of Social media in Italy: the users and time of use by 2019′ conducted by social media expert Vincenzo Cosenza , in a context in which to 2019, the Italian who sailed in the network at least once a month were 41.6 million, for an average time per person of over 104 hours (data from Audiweb).
“On December YouTube,” explains Cosenza – totalled 36.173 million people. In the same month, Facebook has captured 35.906 million. Both in a slight improvement of 2.7 points, compared to 12 months ago”. Stable in third position is Instagram (involves 27.073 million italians, and 15.6% higher year-on-year); in the following LinkedIn with an audience of 18,781 million (+13,5% in a year), “an improvement of all respect” – notes the expert – but with the problems of stay on the site, used for 37 minutes per month”. To follow Pinterest (16,642 million people, +35% on the 2018), while the rising star is TikTok, who has conquered in a few months, 3.6 million people, with an annual growth rate of 388%. It grows even Twitter managed to exceed 10 million (+9%) and Snapchat, with more than 2.7 million (+14%).
Compared to the dwell time of the users, the social used in the first place for the italians is Facebook, which in December has touched 16 hours and 24 minutes per month per person. Follows Instagram (on average for about 7 hours) and YouTube that captures the attention for 6 hours. For Cosenza “surprise with their growth, Twitter, 3 hours and 48 minutes, and TikTok, with 2 hours and 45 minutes.” Finally, the expert makes a distinction between social used mainly by smartphones and those that are used also from the desktop. Those who have more than 90% of the enjoyment in mobility are Instagram (97%), Twitter (92%), Snapchat (92%), TikTok (91,5%). Those with the most high-from desktop YouTube (25%), Pinterest (19%) and Tumblr (18%).
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