“Ikea’s new business idea: Grow your own salad”
“Ikea to start growing lettuce in purpose-built containers at department stores.”
“in Malmö and Helsingborg are the first out when the tests will begin after the end of the year. “
“Sallandsodlingarna should be seen as part of the inredningsjättens sustainability. On the trials in Malmö and Helsingborg, sweden is going well, the idea is that the majority of the world’s Ikea stores to local farms, writes 8till5.see.”
“A big reason for the bet is that one-third of all food is thrown away, and that we are able to offer more sustainable options on menus in the Ikea department stores, restaurants.”
“the Vegetarian options are already today on the Ikea menu, globally, but the new initiative is about local livsmedelsalternativ. This is where the home-grown salad comes into the picture.”
“We know that salad is often transported over long distances, but with urban farming, we can grow to the exact demand, which means that we don’t have transportation,” says Catarina Englund, who is working to develop new solutions for sustainability and innovation within the group, to 8till5.see.”
“Salladsodlingen will take place in specially designed containers which are set up next to the entrance to department stores in Helsingborg and Malmö. “
“the Test begins on the first of February and will run for one year. Already six months into the tesperioden count Catarina Englund with to be able to draw conclusions of the study. “