In week 23, NPO Radio 2 has reclaimed the top spot in the radio market, pushing Qmusic down to second place. According to the NMO’s latest ratings, Radio 2 has gained 0.8 percentage points in market share, reaching 12.8 percent. On the other hand, Radio 10 has experienced a significant drop in market share, falling by one percentage point from 8.7 to 7.7 percent.
Despite the launch of a new afternoon show featuring Wouter van der Goes and Frank van ’t Hof on Radio Veronica, the station has not seen an increase in market share. In fact, Radio Veronica’s market share has declined by 0.6 percentage points. Wout and Frank joined Radio Veronica earlier this month.
Other stations that have seen a decrease in market share include NPO Radio 5 (-0.8 percentage points), NPO Radio 1 (-0.4 percentage points), and NPO 3FM (-0.3 percentage points).
Looking at the overall market share and reach of different stations, we can see that NPO Radio 2, Qmusic, and Radio 538 are among the top stations in terms of listenership. However, there are also some smaller stations that have shown growth in their audience numbers.
In terms of total listenership numbers, Qmusic, Sky Radio, and Radio 538 are the top three stations, with NPO Radio 2 and ORN Radio following closely behind. It is interesting to note that some stations have seen an increase in listenership, while others have experienced a decline.
Overall, these ratings provide valuable insights into the radio landscape and how different stations are performing in terms of audience reach and market share. It will be interesting to see how these trends evolve in the coming weeks and months.
For more in-depth analysis and comparison of radio ratings, you can refer to the RadioFreak ratings dossier.
