Danish erotic subscription and bokskoncept addressed to the pair fell on Wednesday evening in good taste in the ‘Lion’s den’.
On the small 20 years, the Danish sexlegetøjsbranche gone from being part of the bad company, to now be big and serious business, as the big players also have had their eyes opened.
Fixed viewers of the ‘Lion’s den’ in the DR, where entrepreneurs present their more or less unique business ideas and concepts for the four seasoned serieiværksættere, know all about that far from all the visitors in the cave, lets go through the eye of the needle.
on Wednesday evening, it was so the young businessman and entrepreneur Kristoffer Hjerrild, which is behind the erotic box-concept L’Amourbox, who was thrown to the lions. As a subscriber to L’Amourbox get one every other month sent a package with erotic gifts.
And even though the topic of ‘eroticism and sex toys’ for a start, they got the easy wicked smile off forward on løveflokkens faces, so ended the visit to be a success.
– Quite naturally, I was a bit nervous when I finally stood in front of the cameras. It was now or never. You only get this one chance – and it’s either sink or swim, even for the open screen. But the presentation went really well, I think, and even though the concept got a smile on your face, and there was joket slightly forward and back, so was the sex toy is not something, that scared, says Hjerrild, as the owner sexhoppen winkwink.dk.
According to the Hjerrild, there is talk about an industry that is surging forward, and which is the basis for new and different ways to sell erotic products and experiences to the danes.
Shopejeren got the two lions, namely Mia Wagner, executive director of the Freeway group of companies, and Jan Dal Lehrmann, who is a co-founder of, among other things Bo Better, the Car Magazine and mandebladet M, to the eyes of a good business idea with great development opportunities – both nationally and internationally.
But first there is the habit of faith traded back and forth between the parties – they are, after all, merchants to your fingertips.
– We ended up with a deal that was 25% of L’Amourbox, in exchange for Mia Wagner and Jan Dal Lehrmann together invested 1.2 million dollars in the company – an agreement, I am super happy with. For where I have been with all the responsibility and most of the work to promote the concept though, so now I have the opportunity to spar with superdygtige and seasoned forces, says Kristoffer Hjerrild.
L’Amourbox, which already is available in Denmark, Sweden and Norway – and also like going out in a fourth country before year-end rates to translate the in the vicinity of ten million dollars here in 2019. Like several new types of boxes are on the drawing board.
In Denmark and Scandinavia, you can’t say sex toys without also involving the Danish onlineshop Sinful.dk, which in 2018 could celebrate the tenth anniversary as the leading sexlegetøjspusher in Scandinavia. They have an annual turnover on the naughty side of 100 million.
Sinful has a great many parameters have been pioneers/women of the way, sexlegetøjsbranchen today is flourishing and is taken more seriously than in the past.
– We experience that all the time stand on things, and sex toys are becoming less taboo. For just a few years ago we could not dream that we could be on the major tv channels. But the limit is there, thankfully, moved on by now, says Thomas B. Jensen, Head of Marketing at the aarhusbaserede shop with sex toys.
– In the Sinfuls good ten years of life, we have met a part of the bump in the road – but the bump has only given us even more enthusiastic to do something about things. It was a struggle to find an insurance company in the beginning, which would assure the Sinful – and it might not even be feasible with a physical store, since no one would rent out to us.
– We have been doing our thing in the neatest way, which we think is the right thing, and we get all the time out to more and more scandinavians.
– in Addition to our gazelle, and e-trade prices, we also see the nomination of Nicholas and Matilda (who founded the Sinful together) of the Year owner manager of the year 2018 as one of the events that have helped to sanction the industry as a whole, says Jensen.
Sex & cohabitation – 9. feb. 2018 – at. 22:23 Young danes are wild with sex toys
JoanB, that tests the sex toys on own blog, was to open a sexshop for the Report mandeblade 20 years ago. She believes there has been a big change in the year.
– at the Time trusted virtually no one in the industry on each other, and even though I at that time represented a large Danish bladhus, Aller-group, then, would the payment for a batch of sex toys often fall in advance. Otherwise it would not be sent.
– Aller-the group also had himself a big big berøringsangst in relation to the sex toys sold. So the shop who very quickly could have been a pretty good business for the house, instead ended up being sold off again, says JoanB.
today, things look fortunately something better, thinks the blogger.
– Thanks to the serious and dedicated persons carrying on professional business with the sale of all types of sex toys. A growing number of manufacturers and dealers around the rest of the world in general has also a much more serious approach to things, and it gets people outside of the industry, thankfully, keep an eye on.
– And this trend continues in future years, helped well on the way of customers who not only choose sex toys to, but which is also very quality conscious. And it will get the industry’s manufacturers and retailers to raise its game in relation to their products and the service it offers customers.
It is not only at home, sexlegetøjsbranchen have speed. It is a global trend. A few years ago predicted a business-analysebureau an annual growth of seven percent and a turnover of 29 billion dollars in 2020.
