Free meal and accommodation for guests in exchange for publicity on the specially Instagram is certainly not a phenomenon that filipino luxury hotel White Banana Beach Club Siargio have any interest in.
On Facebook, the hotel, which is located on the beautiful island resort of Siargao, put a spread out, which has now gone viral.
In the advertisement tells it in no uncertain terms, a particular type of influencere, that they can package their hopes on a collaboration with the hotel together.
the Phenomenon is well known in the field of marketing, where the users, typically with many followers, at f.ex. Instagram or another social media channel to share pictures, videos and other from places that they visit, they get sponsored parts or all of the stay.
But with the White Banana Beach Club for many of the type of inquiries, and now they say stop.
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‘We are receiving many messages regarding cooperating with influencere, Instagram-influencere. We would politely like to publish that the White Banana is not interested in ‘cooperation’ with the self-proclaimed ‘influencere’. And we will propose another method to eat, drink, or sleep for free. Or try a work’, says the advertisement on Facebook, as thousands so far have like, while it has been shared nearly 3,000 times.
Some suggest that the hotel has been surprised that the ad has been shared a lot. In a follow up posting on their Facebook page clarifies, the hotel, what the intention with the first lookup was.
The hotel is not directly against the influencere. It is those who are in search of free pampering, as they send the suppositories after.
‘A real influencer is called the of the other, he does not mention himself as an influencer. They are bloggers. In fact, we have cooperation with a few of them, under different conditions and requirements, and we support them’, they write in the advertisement.
‘Right influencere have not contacted us, for they have no use for us. We need them’, saith the on.
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On Facebook displays the comments to the notices that users predominantly in the shelves of the hotel for their postings.
‘Who manages your social media profile is doing a great job. Praise to you for standing firm against the ‘self-proclaimed influencer’, who try to tear you’, is it in one of the comments.