Aldi plans to expand to China. The Discounter will open first stores. According to media reports, the concept looks like in the middle Kingdom however, unlike in other countries.
The grocer Aldi opened in China, according to its own information in a few days its first stores. Aldi Süd start next week in China with two Pilot stores, a company spokesman said the German press Agency.
Previously, the “Lebensmittel Zeitung” and the “manager magazin had reported” about the first store opening in the Chinese metropolis of Shanghai. According to the “LZ” has Aldi occupies in Shanghai, a first loading surface. The German discounters present a significantly higher quality. The traders relied heavily on the Chinese valued import goods from Europe.
Solvent customers in focus
With this focus he could appeal to a wealthier clientele. Therefore, business in China is not comparable with the mass of business to the Discounters in other countries. Aldi wool to open in the first step, at least ten markets. Goal should be to operate in the medium term, 50 to 100 branches to the Central structures utilize economical.
reported The “manager magazin”, the opening of the first Aldi Süd store in Shanghai for the 7. June planned. The Flagship Store should offer the Chinese customers, in addition to the usual Aldi products, fresh fish, a large Breakfast bar.
news Atlas |China |Shanghai