Will there be a Tesla in a year? This is by no means certain. In the case of the once-hyped electric car maker, the battle for Survival has begun. The group is in the deepest crisis since its inception.
“this is The year in which Tesla will dissolve.” With this gloomy prognosis came as a shock to the well-known New York Professor Scott Galloway recently the Tesla-Fans. The industry experts thus joins the growing ranks of Cassandras, the premature end of the electric car-exclaim pioneer.
A Brand, and two store keepers
The Model X, there’s now more affordable – whether that’s a good sign..
you can not Blame them for their pessimism follows, however, in the case of Tesla for weeks bad news on the other. So the sales fell in April, figures on the most important market in China, compared to the same month last year to 17.7 percent. At the end of April, a Parking Model S is in Shanghai went up in flames, was certainly not helpful.
The Model 3: strong competition – especially for the other Tesla models
In may reduced Tesla then the prices for the Model S and Model X – and woke up as a decrease in demand. Already in the first quarter, the sales of the two luxury versions, slumped compared to the previous quarter by more than half. Experts believe that the demand for the models S and X will be cannibalized by the new Model 3.
Only ten more months until the Bankruptcy?
in early may, Tesla had to take finally, $ 2.7 billion of fresh capital, after CEO Elon Musk had promised last year, still full-bodied, Tesla has no new money have a syringe is no longer necessary.
in view of the combustion rate of the group’s $ 1.6 billion in the first quarter, the promises of this step, but only short-term relief. Which is also, apparently, Musk is aware that at the end of may, he called on his staff in a fire-Mail to check every little issue of the company. Not “Hardcore Changes should be initiated”, he could expect the electric car maker in ten months, the money.
Not again!
Tesla on a direct path to Bankruptcy? Nothing New, one would think. So Tesla is supposed to have already fought in 2013, just as the Model S, is to be delivered, to Survive. And the end of 2018, Musk explained that Tesla had been through the challenging production of the Model 3 just before the Ruin.
price gains of two years, within a very short time
But, shrug, the current Broke-speculation with a shoulder, makes a mistake. The situation is serious, the a look at the share price shows. Since the beginning of the year, the Tesla broke-share to more than 40 percent. For the first time in 2016 will cost you less than 200 dollars. Within a few months, the price of the 2025-dated bond is down from 90 to 81 percent.
Hopes not just on Apple!
Apple as a Savior in time of Need?
Last hopes on germinated on the market, however, Apple will be able to step in as a Savior in time of Need, and a Tesla to buy. According to NYU Professor Galloway is a real market for hidden value behind the Tesla group, the iPhone group not to be missed will leave.
Tesla after a fatal accident in California
This is not to see but all so. “Tesla is not a growth story more,” says Morgan Stanley Analyst Adam Jonas. Apple wool, intended to catch to take no company, “whose cars occasionally fire against buildings or people, people kill people”.
“Still dumber than a human,”
in fact, it’s only been two weeks since the US Federal authority for road and vehicle safety, found that Tesla’s assistance system “Autopilot” had been turned on in the case of a fatal accident in March in Florida.
More rates> about Tesla
<p class="text small" Shortly thereafter, the U.S. consumer protection organization "Consumer Reports criticized the" Tesla sniper "to publish automated driving systems", the "not properly safety tested" to be.
consumer advocates warn of Tesla’s autopilot
Tesla’s Autopilot cutting when changing lanes, there are often other cars, was also overwhelmed with little traffic regularly and overtake other cars even right. The little encouraging conclusion: “The new technology is still dumber than a human.”
strategy for the future Robo-Taxis
This is fatal for Musk, is the Autopilot but the focus of his new strategy: Instead of struggling with the Model 3 more to share in the mass market, want Musk to build by 2020 a network of Robo-Taxis.
However, given the current developments, it is extremely unlikely that Tesla can succeed on the market of the future for Autonomous Driving in the short term. Especially since now even many established car makers and big tech companies like Google frolic.
Who cares about the Details?
The market loses confidence in Elon Musk
The new strategy, the pivot is, however, symptomatic of Musks style of leadership: Instead of a long time with unpleasant Details, such as the optimization of the existing car production to stop in a hurry, Musk dear, from a – admittedly, often grandiose idea to the next.
there’s No question that The Tesla CEO is a great Visionary, but he is also a great business man? The market is currently inclined to answer no to this question. Perhaps Elon Musk is currently Tesla’s biggest Problem.
1/20 of The most important stations in the life of Elon Musk
fullscreen