At a time when musicians, actors, directors and other artists are increasingly against artificial intelligence (AI), Apple’s latest ad for its new iPad was poorly received by them. We see in particular a series of objects representing human creativity (a metronome, cans of paint, a piano, a jukebox, books, etc.) methodically crushed by a hydraulic press and finally replaced by the brand’s latest tablet with apple.
“Introducing the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Imagine all the things it will allow you to create,” said Apple boss Tim Cook this Tuesday during the presentation of his new products. “The destruction of the human experience thanks to Silicon Valley,” British actor Hugh Grant was quick to respond on X (ex-Twitter).
“Who needs human life and everything that makes it worth living? Immerse yourself in this digital simulacrum and give us your soul. Best regards, Apple,” commented Ed Solomon, the caustic screenwriter of Men in Black, still on Many authors and artists have filed complaints against major companies in the sector, such as OpenAI (ChatGPT), accusing them of pillaging their works.
