Dorotea Bromberg Photo: Lotta Olsson
the book sale has declined in importance in recent years. Now when the books go to buy cheap the year of the book has lost its value in many ways. Ago has digitization enhanced the tendency. When it streams audiobooks, experience it that they do not cost anything, since we have access to the entire bokutbudet.
the book sale is above all about paper books being sold cheap, and pappersböckernas editions have dropped dramatically. We sell only a quarter of it sold for three years ago. Readers turn from pappersboken, perhaps because they think it is dusty and dull to have at home. It is telling that you can no longer see any books on the furniture fair.
Sakarai Luovio Photo: Frans Tverin
the book sale is an important campaign for us and for the whole industry. It is fun with a festival around the book. We have seen an increased interest in the book sale with us. We increased sales by double digits last year and as it looks right now we will make it this year. We take pre-orders even before the actual release, and can therefore see that the interest is also large in years.
Customers seem to ask pretty low priced books. Many news was released at the end of last year), you can now get for half the price and it is about books that are only a few months old. Fiction has had a tough year in the industry, but now faced with the book sale, we see a growing interest in novels and detective stories.
Nicklas Björkholm Photo: Private
Financial means, the book sale is not as much as it did in the past. It is no longer the same bullish in the media. Before it was the spread on a spread in the papers about what was to come at the book sale, while in the day can be a notice. Since the books are now inexpensive at the store next to the falukorven, so it is no longer quite the same as back in the days. Today, sold books below cost everywhere.
But it is still very funny, and still will a lot of people. Secondly, it is our usual regulars among the reading the middle class that is streaming into, on the one hand, many young people. And the first readagen is still one of the year’s biggest försäljningsdagar.
Lotten Skeppstedt Photo: Magnus Liam Karlsson
the book sale is a phenomenon in the publishing industry, but also a highlight of the year for all book lovers. In practice, this means that the book during a one week period to be in focus, which can otherwise be a challenge in the world. And it is always fun and positive when the reading may take place in the public discourse, we think.
with respect to the Storytels subscribers, all ljudbokslyssnare and e-book readers, so summer is the most important time of the year. Then devote our users the most time to read and listen to books.