Christmas 2018+ FÖLJÅrets christmas 2018 – the recovered plaggetHär is the christmas present of the year by tidernaMIN ECONOMY
A good book, a wok, or an experience – everything can be christmas present of the year.
However, unlike previous years, it was not a technical gadget that took home 2018 year award – but it recovered the garment.
– It reflects the Swedish consumers ‘interest in sustainable consumption,” says Johan Larsson, analyst at HUI Research.
christmas present of the Year fill in the year for 30 years, and then Trade research, now HUI Research, 1988 presented the bread maker, electricity has been a consistent component, with a few exceptions.
Photo: TT NYHETSBYRÅVintagekläder. Arkivbild.
Not less than 20 of the so far 29 presents has claimed the power to act, which is really not so strange.
But in the year became a christmas gift a real bang.
instead of an electrical gadget, it was recycled garment this year’s christmas.
− christmas present of the Year illustrates how sustainability is moving from a trend that some consumers and businesses picked up to become more and more of a hygiene factor, ” says Jonas Arnberg, ceo at HUI Research.
the Idea with the christmas present of the year is to capture something that represents the spirit of the times we live in. Technical success of breathing the often future and the past Kralbet three decades have undeniably been marked by a strong development on that particular front.
