The man talks loud, incredibly loud. the
The camera steps back, he roars into the camera, about stocks and companies and markets. Capitalism as spectacle. And already follows the next commercial break.
Promo Clip to “Quest Means Business”
Richard Quests Infotainment show “Quest Means Business” on CNN is the gold standard of the American economic TV, which was schweizert this year. With the funk and big screens will be talking about the big money. CNN Money Switzerland is called the channel. Less than a year, he is now in the TV program.
content? “Finance, business, economy, culture and lifestyle with a Swiss focus.” Audience? “Decision-makers and influencers.” The Homepage of the transmitter.
editor-in-chief is Urs Gredig, the former “daily show”host and the UK correspondent of the SRF. The Board of Directors shareholders are sitting in Bangladesh and the United Arab Emirates. CNN allowed against a license fee to use the brand and technological, and journalistic support. Financially CNNMS must survive independently of one another. If the Swiss are not profitable, you can’t hope for help from the big American brother.
schawinski’s doubt
so Far, the ratio is miserable. Per day 3500 spectators to look on average, what corresponds to a home game of FC Winterthur. The research centre media pulse is not supplied to the transmitter. At the lower end of the media pulse-rate ranking Tele-Basel is ranked, with a market share of 0.2 percent. At Tele Basel 100’000 spectators, a switch per day on average.
Lukas Hässig, economic journalist and a Swiss Journalist of the year 2018, says: “Until now, the ratings are in the barely perceptible range, if I understand it correctly.”
Promo-Clip to CNN Money Switzerland
Reto Lipp, presenter of the SRF-economic magazine “Eco”, also has not turned on too often. Asked after the Primeurs, after outstanding performances by the new competition, he says: “Unfortunately, I was busy this year so strong with my own consignments, that I was able to immerse myself very rarely in the program of CNNMS.”
And Roger Schawinski not been able to gain the station a lot. He could see in CNN Money Switzerland is neither a relevant gap in the market, nor is it a well-known target audience, says the TV-a pioneer. “CNN is one of my absolute favorite channels. This applies in any way for CNNMS.”
companies
editor-in-chief, Urs Gredig, the thing looks of course different, far more positive. You’ve managed the “economy, interested Opinion Leaders.” The show, the audience research. In addition, it is no longer about television alone, but to all the possible digital channels. CEO Christophe Quickly points out that the quota was everything. “We are interested in is more the quality than the quantity of the audience.”
Gredig at the Start of the transmitter.
Quickly makes it clear how his station is financed mainly With contract companies working for large, with pleasant Interviews, which are declared with “Branded Content”. Profit CNN Money Switzerland does not write. But it was seen in the business plan, “more than originally advance,” says Rasch.
For bankers to General
Bad, the shipments are not. Again and again Gredigs Team, prominent heads, it is possible to get in front of the camera. “The Format seems to be for opinion leaders to be attractive,” says Lukas Hässig. National Bank President Thomas Jordan was already there, Nobel prize winner Joseph Stiglitz. This week, Whistleblower Bradley Birkenfeld, was interviewed. At the same time, the issue of CNN Money Switzerland is obvious. For normal citizens, the many discussions are too long and too detailed for bankers scents to be too General and focused too little.
Now the project, which could heave his transmitter out of the niche makes is home to a large: He takes on a large part of the reporting of the next WEF. The Swiss television, the chic Davos has become too expensive, it only sends a single Live Show. A great opportunity for his channel, says Gredig. “During the forum, our program will be focused fully on the WEF.” You’ve increased the Team and some of the Board of Directors President and CEO’s Commitments. “The commitment of President Trump, we’re still waiting.”
Even otherwise, the order of the Expansion. Next summer will be open at Geneva for a further Studio, says CEO Quickly. It is one of the most modern TV Studios on the continent. The period after year one is over, now Money Switzerland applies to CNN: take it or leave it. Or as it’s called Richard Quest: It prevails in the “clean working of the free market”.
(editing Tamedia)
Created: 21.12.2018, 13:12 PM
