Snapchatin ceo of Evan Spiegel according to the social media service will take to be critical of all kinds of advertising, also political. Spiegel concern is, inter alia, that Snapchatin subscriber base to hear plenty of young people who get to vote in the near future.
we have a lot of young users and we want to encourage them to participate in the political debate. Snapchat no longer accept the false and untruthful information about the dispersal of political advertising, Spiegel said.
in the Future Snapchatissa working with the internal team, that checks that the paid political advertising violate the new rules.
in September, Snapchat announced the latest feature, which allows the user is able to check who is the political ad of the sender.
Facebook allows, but Twitter to ban political advertising
Snapchatin strategy left Facebook and Twitter somewhere in between. Twitter recently banned political advertising altogether, and there no longer come to see, for example, sponsored election ads. The ban will come into force this Friday.
facebook’s policies of political censorship does not belong. Facebook’s ceo Mark zuckerberg’s , it is important that all people have the possible to get their voices heard. In his opinion, the political content of the denial of the benefit of the particular established actors.
Snapchatin digital advertising-related business is considerably more modest than, for example, facebook in. This can also be a contributing factor as to why Snapchat has taken the political advertising teeth.
Google has been subject, quite quiet, but earlier this year it banned the elections, the political ads in Canada.
Source: AFP
Subscribe Yle newsletters!
Get Overeating the best content straight to your inbox!
Proceed to order
