In the last year (the change began a long time ago, but the acceleration has been so brutal especially in the last six months) many of the old female stereotypes have been eradicated. Everything is cyclical, but it is clear that if for a long time, the majority identified the word sexy with the image of a woman with skirts, heels, tight, short and low-necked… (but without going over, not to fall into the vulgarity), now the paradigm is another very distant. The new sexy is to dress “more vaporous, straight, with a touch bohemian and natural… there are few women who dress like the Kardashian’s”, explains the Catalan designer Laura Sors, that success is precisely because of its fashion, adapted to new times.

But whence comes this change? What is a stage most of the jolts which is giving the fashion ? It seems that it. This time she is serious. Suggest the succession of movements that gradually have been empowering really to the woman. Performances as the #theREALcatwalk (the real gateway), which for several seasons had made their contradesfile to Victoria’s Secret. Or as the #ImNoAngel, emerged also with the idea of normalizing the diversity and “that all women to feel empowered, strong and beautiful, without any means of communication dictates which are its defects and how they change”, as never tires of repeating of plus-size model Ashley Graham.

Men dinosaur. In its parade of February, Comme des Garcons mutated to their models in dinosaurs (Peter White / Getty)

it has Also had its effect on this “desexualización” of the styles of female presence ever more imposing in the Middle East market, which has pushed many brands to give options to the so-called fashion “modest” (which means the use of the hijab as something natural). But it is clear that it was the hurricane of the #Metoo for a little over a year that added up to the definitive push. With the strength of the case, Weinstein and the wave of complaints later in the most diverse fields, celebrities and the fashion industry have assumed that you have no choice but to abide by stereotypes that are closest to the new reality that they claim for both women and men.

“We are immersed in full was post #Metoo, and warns a change of values that affects directly to the aesthetic ideals that determine the degree of beauty of a man or of a woman,” explains Marta Marín, professor of Aesthetics of the Image in the faculty of Communication and International Relations Blanquerna of the Universitat Ramon Llull. According to this specialist, “the archetypes of male beauty based on the courage, strength, leadership and success are blurred and lose relevance. And of feminine beauty are also fickle, so that certain attributes such as tenderness, kindness, or sensitivity are no longer de rigueur. All of these values are hybridized together and, slowly and progressively, are not suited to a question merely of sex, but of personality.”

So is running out (or so it seems, with the exception of a few celebrities who does not give up, like Nicki Minaj or Kardashian) what to teach by teaching. It seems that arrives at the end of that sexualization exaggerated and that gratuitousness with which is exposed the female bodies in the fashion and on the screen, and that, we must not forget, is being reported since the seventies as an indicator of inequality, and abuses of the industry. Neither in the cinema nor in the fashion you have too much sense to continue nurturing that approach. And it is also outdated the naked dress (or what is the same, to show the maximum possible centimeter of skin) that slumbered beneath the earth only two years ago in most of the red carpet, where there are now more pants than ever.

Also, the concept has changed for them; a man may be sensible and safe at the same time

The female voices that fight for the comfort before that sensuality has become increasingly strong, and the fashion (and its great ambassadors, who are the famous and the celebrities) has taken note of the change. To the extent that the own Rihanna departed for a few hours, your cravings of provocation when released a few months ago his line of underwear (parade included) suitable for all sizes. And all ethnic groups.

yes, the day before yesterday broke the internet with his photos of promotion to encourage sales for christmas your lingerie is characterized as a goddess, tropical semi-naked…

But the key moment that confirms that sensuality goes by another road arrived a month ago low. Neither more nor less than the hand of Victoria’s Secret. In the gateway, that extolled, and led that stream of exhibitionism pure for a long time (showing the oldest of the stereotypes: models with wings that suggest that the perfect women should be, well, pretty, sweet and kind), he returned to rely on his angels of perfect measure (with the that every time they identify less women), but designed for them looks much more deliberate. Less transparency, less beading, less provocation and a decidedly fitnético (in the final picture had leggings and sports bras for the first time in the history of the brand) are the keys with which the firm aims to recover a market that was slipping out of hands.

Marta Marin understands that we have redefined the concept sexy, but both for them and for them: “A man can be sure of yourself and be sensitive at the same time. A woman can be a delicate and, at the same time, being extremely strong and successful. The rigid profiles are blurred, and contemplates the possibility that there are characters polyhedral, which have multiple facets that are revealed differently depending on the occasion.” That’s why there are celebrities who are still, like Rihanna, in her line of clothing as tightly and interestingly they claim as a right feminist (in English it is called bodyco n, body conscious, this reaffirmation of exhibiting the body), and some marks (Saint Laurent in its proposals summer presented in February at the gateway of Paris, for example) that keep pulling this show that, today, it is almost indecent. But the majority of indicators in this time of post #Metoo draw other paths for the fashion. The most demure, verging what monjil. they seem to have now more strength to show all of it.

In their collections of the season spring-summer this 2019, which is in the fall, are many, including J. W. Anderson creative director for Loewe), those who bet with force by that caution maximum. Long skirts, collars turned and almost total absence of necklines and provocation are the standard of what he defends as the new sensuality. Also Gucci, the firm that has been best positioned among the coveted audience millennial with their winks geek, as the once supersugerente Versace (recently sold to Michael Kors), have deviated from the path of provocation with traditional silhouettes oversize. What more attempts to prop up this radical change? In their parades of February to present the fashion summer, Comme des Garçons, transformed the models into dinosaurs. The French Julien David put them masks of dog and baptized his collection human Laboratory, and the belgian Walter Van Beirendock the mutated in pigs.

Decades of sensuality

At the beginning of the last century, in the decade of 1910, the woman in accordance with your body in corsets. Being sexy was going to have the sloping shoulders, the narrow waist and long neck. In the twenties changed the flapper look (in constant motion); in the thirty, bust and curves were imposed, and in the forties, before the war, it wanted to look stronger and more healthy. In the fifties, devastated Marilyn Monroe and the look superfemenino which in the sixties was replaced by the superdelgadez of Twiggy. The rise of feminism in the seventies (with icons such as Farrah Fawcett as a flag) gave rise in the eighties to the era of the supermodels healthy as Cindy Crawford and company and in the nineties at the moment to be almost insane of the heroin chic captained by Kate Moss. The 2000 praised the spirit fitnético; in the decade of the 2010 emerges as the celebration of real bodies (as of plus-size model Ashley Graham). And now is the era of individuality and accentuation of the personality.